We Don't Always March Straight

The Pride Festival in Sweden 2018 was a bit special, since Sweden also was the host of EuroPride. Together with an image portraying two soldiers in rainbow camouflage and the copy above Försvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe - that we always stand up for your right to live the way you want with whoever you want. 
 The ad was published in Swedish newspaper, billboards around the festival and was posted on social media.